If you continue browsing the site, you agree to the use of cookies on this website. Marketing Strategy - … 12 hours ago Delete Reply Block. Online marketing is a wide subject and is related to other fields like advertising, content marketing, affiliate programs, search engine optimization, and more. Looks like you’ve clipped this slide to already. Downloads. 1. Loading in … 5 × 1 of 31 ; Education. Shares. Keywords: Start-up, promotional strategy, Ola cabs, ... TV, online and print media marketing has helped to create awareness about the company. Dev Expert-Machine Learning. Loading in … 5 × 1 of 59 ; Marketing. Slogan ChaloNiklo Currently, both OLA and UBER cabs are following the strategy of expanding their operations and building customer base in key metropolitan cities across India. A defined e-marketing strategy should explicitly identify the business goals which e-marketing effortssupport the enterprise to achieve (ibid). 4 Actions. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). Now customize the name of a clipboard to store your clips. Upload; Login; Signup; Submit Search. If you continue browsing the site, you agree to the use of cookies on this website. Loading in … 5 × 1 of 14 ; L'Oréal brand La Roche Posay Brand Marketing Strategy 2,255 views. Are you sure you … • By 2014, the company has expanded to a network of more than 200,000 cars across 85 cities. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Ola Cabs - Integrated Marketing Communication 1. Are you sure you want to Yes No. Estimated Price. 6 7 Broady-Preston, Judith and Lucy Steel “Internal marketing strategies in LIS: a strategic management perspective.” Library Management , no. INTRODUCTION. 3 ... 1-22 Marketing Strategy Decisions A Marketing Strategy Addresses: • Selection of a target market. Shares. Upcoming SlideShare. See our Privacy Policy and User Agreement for details. 5. Reaching the four billion populations in the base of the pyramid markets has been a topic of research in recent times. 12 hours ago Delete Reply Block. 6/7 ( 00 ): 94. Financial condition of the company has improved after investments by various firms. 28,938 views Nov. 13, 2012 Download Like Liked. Founded 3 December 2010 PGDM-1. 70,443 views May. Founder Bhavish Aggarwal Ub er foun de d in S anfrancisco, duri ng june 2009, and entered India on ly in O ctober 2013, ac tive in 29 cities in India. $0 Pages: 2. This is done in order to maintain your confidentiality, and so that you may purchase with piece of mind. The founder of the Cab aggregator which builds up online Marketplace for Taxi, Bhavish Aggarwal started its entrepreneurial venture in the year 2010 when he experienced the deep routed problem in India quality Cab … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 158 Comments. The brand saw sharp growth based on innovation and grabbed a large market share in a short period. • OLA is an app that provides a customer with a ride from point A to point B. On SlideShare. Paytm has adopted a remarkable marketing strategy –DELHI METRO ROUTE to reach to its potential customers. Success Story Of OLA Cabs CEO Bhavish Aggarwal An IITian. Comment goes here. Marketing Mix of Uber: 7P’s of Uber’s Service Mix. … • The cars are clean, safe and road worthy. RUDRESHKUMAR DAHERIYA 2. It can be compared with Ola as it does the same with hotels. 1. Tesla Mission “Our goal is to create awareness of the potential of Electric Vehicles and particularly around those created by Tesla Motors” We want to bring powerful electric cars from the narrow luxury market to mainstream America -Elon Musk | CEO and Chief Architect They give customers to the hotels and keep a percentage of profiits with them. 10,789 views May. MARKETING MANAGEMENT TERMPAPER We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 0. Free Powerpoint Templates Page 29 Price Leadership Strategy This strategy is used by the leading firm in an industry in making major pricing moves, which are followed by other firms in the industry To gain control of pricing decisions within an industry in order to support the leading firm's own marketing strategy (i.e., create barriers to entry, increase profit margin, etc.). Excellent presentation slides on designing an effective marketing strategy. Examples of Targeting in Marketing Functional strategies are at the business-unit level. Ola Fagbohun Siguiendo Seguir ... Knowing and understanding your customers, their attitudes and behaviours, means you can ensure your marketing strategy has a better chance of success. Bruls, Esther. SlideShare Explore Search You. • In November 2014, Ola expanded to incorporate autos on-trial basis in Bengaluru. Headquarters Bangalore, Karnataka, India 0. Key people CEO Bhavish Aggarwal ; Ankit Bhati(CTO) Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide. STRATEGY ADOPTED BY OLA . Share; Like; Download ... Krishni Miglani, Vice President. 3. The motive is to increase market share and achieve economies of scale and at the same time providing customer satisfaction. Ola’a initial offline CHALO NIKLO brand campaign did not get the desired results of increasing brand awareness. Upcoming SlideShare. Ola Fagbohun Seguindo Seguir ... Knowing and understanding your customers, their attitudes and behaviours, means you can ensure your marketing strategy has a better chance of success. On SlideShare. Upcoming SlideShare. 6. Well, it turns out you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) strategies to your marketing Services Taxi, vehicles for hire The twenty-first century has seen the rise of several disruptive services that disrupted established business markets. I worked on the various aspects on the marketing management done by Ola cabs . 874,802 Actions. Marketing Strategy - Campaigns Heavy focus on Social Media Chalo Niklo Cup Shup 10. Loading in … 5 × 1 of 6 ; Business. There’s a lot of content out there talking about B2B Strategic Marketing, but to our way of thinking it’s not Strategic Marketing at all.. What is Strategic Marketing? 0 From Embeds. 6 Likes. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 12 hours ago Delete Reply Block. Are you sure you want to Yes No. Your details will be purged from our records after you have accepted the work of your essay writer. Ola Cabs is today among the fastest growing businesses in India and all this happened over a short period of time because of the right marketing and operational strategies adopted by the company. PDF | This article explains marketing management practice of coke.This could be very helpful article for ones who are interested in beverage industry. It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors. Number of employees 7000 (2015) Looks like you’ve clipped this slide to already. Lot of exploratory and case studies have been made in this field. 0 Number of Embeds. • Development of a marketing mix. A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Result of this study may help the taxi service industry to design their future marketing strategies. Share Digital Marketing Strategy & Plan (PPT) Launch your Digital Marketing with this simple and easy to implement Digital Marketing Plan Bhavesh Gudhka CEO Follow 38 Comments 222 Likes Statistics Notes Full Name. Login to see the … If you continue browsing the site, you agree to the use of cookies on this website. Our Online Marketing Strategy PowerPoint Template will provide every kind of design you need to represent your ideas in a seamless manner. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This is the Marketing Strategy of Ola Cab. 09, 2016 Download Like Liked. BRANDKEY MODEL 3. Clipping is a handy way to collect important slides you want to go back to later. - Iman, 1st year Marketing. Competitors Ola + TFS Meru Uber Others Market Share 74% 16% 5% 5% Valuatio n 12,000 cr 2,200 cr $41 Billion - Number of Taxis 1,15,000 8,000 50,000 (worldwi de) - Number of Cities 70 14 11 - 9. I think you’ll agree with me when I say: It’s REALLY hard to find effective, cost-free marketing strategies for your business. Albert Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2. Also, in July last year they rolled out a 100 crore Advertising campaign focusing on CRICKET AND NEWS channels as they are the most time sensitive content streams. It is a detail study on the marketing strategy which is done by the Ola to susta… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. Your message goes here Post. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details. BCG Matrix in the Marketing strategy of Uber – . Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Excellent presentation slides on designing an effective marketing strategy . You can change your ad preferences anytime. About OLA • Founded on 3 December 2010 by Bhavish Aggarwal (currently CEO) and Ankit Bhati. Owner ANI Technologies Pvt Ltd Website https://www.olacabs.com/ Clipping is a handy way to collect important slides you want to go back to later. Oyo Room Marketing Strategy and Case Study – OYO Rooms was started in 2012 with the aim to disrupt the Indian hospitality business just like the way Ola did in Car rental industry with the help of technology. Your message goes here Post. [Slides] Digital Transformation, with Brian Solis, Presentation on 1G/2G/3G/4G/5G/Cellular & Wireless Technologies, Customer Code: Creating a Company Customers Love, No public clipboards found for this slide. 8. Weaknesses: 1. Tesla Marketing Strategy 1. Downloads. 1 Industry Technology If you continue browsing the site, you agree to the use of cookies on this website. 0 From Embeds. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. 3.2 Marketing Objectives *Company Name needs to build … You can … They have adopted this strategy since February 2015 and so far Paytm is branded on the back of 1 million metro cards. BY 0 Number of Embeds. Here is the Marketing mix of Uber which is an online transportation network company that functions internationally and has a huge valuation of $63 Billion.It was in the year 2012 when Uber decided to go International and since 2014 they have started providing people with access to … E-marketing strategy in this term paper means everything from theconceptualization of a comprehensive e-marketing strategy, through to the implementation ofthe various methods, tools and services needed to make that strategy a reality. In this article, we'll look at the Segmentation, Targeting and Positioning (STP) Model*, an approach that you can use to identify your most valuable market segments, and then sell to them successfully with carefully targeted products and marketing. Login to see the … 04, 2017 Like Liked. You can change your ad preferences anytime. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. • The app is easy to use and eliminates the need to call a taxi service. Uber is also one of the businesses that proved digital disruption could be the key to faster growth. Share OLA CAB MARKETING STRATEGY OLA CAB MARKETING STRATEGY Urvesh Vasani Follow 9 Comments 6 Likes Statistics Notes Full Name. Upcoming SlideShare. Its Uber Pool and Uber GO services are categorized as stars in the BCG matrix because they have a high market share but at the same time, there is a high growth rate and high competition.. Operating strategies are at the product level. Now customize the name of a clipboard to store your clips. 37 reviews. Type Private Share The Marketing Plan Components of a Marketing Plan for Entrepreneurship 1 NCVPS Follow 16 Comments 28 Likes Statistics Notes Full Name. Increase in customer base due to strong network effect. 22. Comment goes here. Comment goes here. It operates in 4 segments Uber pool, Uber GO, Uber X, and Uber XL. Ola had a hea d start in the aggre gation ma rket, foun de d in Mumb ai during D ece m ber 2010 and ac tive in 110 cities in Indi a. T axiForSu re was foun de d a few months later, in June 2011. Follow Published on Mar 18, 2019. See our User Agreement and Privacy Policy. Key words: Demographic factors, Ola service, Uber service, Customers. 0 ... 3.0 Marketing Strategy 3.1 Mission *Company Name’ mission is to provide customized logistics solutions incorporating the ultimate customer service and latest technology from a professionally rewarding environment. Home; Explore; Successfully reported this slideshow.
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